Principal Engineer — Data & AI
Mar 2025 — PresentPrincipal architect setting technical direction across engineering, governance, product, BI and business stakeholders — translating business objectives into scalable technical solutions across enterprise marketing, integrated business planning and demand planning.
- Led end-to-end architecture for A&M Hub, PepsiCo's enterprise marketing/advertising data platform — unifying 50+ heterogeneous sources into governed Gold-layer data products across 20 Anchor Markets.
- Designed medallion pipeline architecture (ingestion → Bronze/Silver/Gold) with harmonized enterprise data models, and set architectural guardrails and reusable integration patterns adopted enterprise-wide.
- Built the trusted data foundation behind executive dashboards (Media Scorecards, Performance Reviews), with Gold data products architected for AI-generated insights and conversational analytics.
- Delivered data and integration architecture for PBNA's Integrated Business Planning — connecting driver-based forecasting (PFE), Enterprise Data Foundation, demand planning and Mosaic/TPM — and rolled it out across PBNA, PBUS and CAN markets.
- Drove data reliability governance (reconciliation, lineage, quality, observability) so enterprise planning decisions rest on trusted, production-grade data.
- Architected and implemented a "Sustain Agent" — an AI agent that automates data-issue identification, root cause analysis and solutioning, using custom skills/tools on MCP servers and RAG for contextual knowledge retrieval.
- Led the integration of PepsiCo's Forecasting Engine (PFE) into SodaStream's demand planning — connecting Oracle EBS, NetSuite, TM1 and Snowflake, with a daily/weekly forecast round-trip into TM1.